The difference between a logo and a brand

This question crops up often when I take on a new project because the difference between 'logos' and 'brands' gets confused. So, no more! Let me clear up the confusion.⁠ Below is a quick overall between the two.
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We see logos all the time - in the little circles on our Instagram profiles, on packaging, websites and more - they are all around us. Logos can become iconic, we can spot a business straight away from its logo. A logo forms part of the overall company's brand.⁠
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A Brand, however, is different.⁠
⁠A brand is the overarching 'feeling' you want to create for your customers about your business. It is about creating a look and feel that people will ultimately buy into, fall in love with and shout about; it encompasses your core values, tone of voice, image styling, packaging and online styling. It focuses on all the touch points of your business.⁠

Never underestimate the power of getting your branding right, it can make or break a business.⁠

If you ⁠would like to drop me an email about working together on a logo for your business then I would love to hear from you and chat about your project requirements. kathryn.philpott@icloud.com