Still Parents Podcast

Project: Branding for The Lily Mae Foundation’s, Still Parents Podcast.

Launched in 2020, the Still Parents Podcast provides a special platform for men who have experienced the heartbreaking loss of a baby to openly share their stories. This loss can be deeply isolating, especially for fathers, who often have fewer spaces to express their grief. The podcast creates a supportive environment where men can feel heard, understood, and reminded that it is okay not to be okay.

Choosing the podcast name took time, but it finally felt right. It reflects that no matter the gestation, a parent remains a ‘still parent.’ The branding is clean and bold with typography that conveys strength, the kind of strength needed after such a loss.

The colour palette includes purple from The Foundation’s brand, creating a visual link between the two. After developing the branding, I created a style guide covering colours, fonts, and social media templates to keep the look consistent.